As can be said for many iconic company names, Alfa is an acronym for its founding name "Anonima Lombarda Fabbrica Automobili". The company was began in 1910 with "Anonima" part of the name coming about due to the 'anonymity' of the founding investors. In 1920 the Romeo part of the name was added due to the involvement of entrepreneur Nicola Romeo. Despite its initial name association with anonymity, Alfa Romeo has been and is today far from anonymous in world motoring circles, not least because of its motoring pedigree, classic design styles and unquestionable brand position in the industry. Awesome is very pleased to be able to offer quality luxurious car mats for this iconic brand of vehicle.